This is a decent dog chew though, we covered ours in peanut butter which kept our little monster busy for a couple of hours, once he had licked all the goodness off the toy he did start to rip it apart, we took it off him until the next day and reloaded it with peanut butter again, this kept him occupied for another couple of hours, this seems to be the way to do it.
After he has cleaned it, he does start to destroy it.Take it off him until the next time. Hopefully this way it should last a while.